OUR SPRINTS

OUR EXPERTS

Adriana Whiteley
Director
Adriana Whiteley
Director

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

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Lisa MacLeod
Director
Lisa MacLeod
Director

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and Chair of the advisory board of the Journalism Innovation Leaders faculty.

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George Adelman
Director
George Adelman
Director

George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

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Brundan Haran
Senior Manager
Brundan Haran
Senior Manager

Brundan is a Senior Manager with over 10 years of experience as a strategy consultant in APAC and EMEA. He previously worked at PwC Strategy& advising diverse companies on corporate strategy, M&A due diligence and business model innovation across a range of sectors.

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Why choose FT Strategies Sprint Services

Organisations are under pressure to respond quickly to changing market conditions, while maintaining focus on the initiatives that will deliver the greatest impact. Addressing complex challenges requires clarity, alignment and a structured approach to decision-making.

At FT Strategies, our Sprint Services are designed to deliver rapid, high-impact outcomes by:

  • Providing clear answers to critical business questions in a matter of weeks

  • Applying proven frameworks and data-led analysis to assess performance and identify opportunities

  • Prioritising the initiatives that will deliver the greatest impact

  • Delivering practical outputs that teams can act on immediately

  • Offering a focused and efficient approach to tackling specific challenges

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