In this exclusive webinar, we explored the rise of News Creators and their impact on the news industry. Recent research underscores the need for news organisations and their leaders to understand the evolving News Creator ecosystem, which brings both significant opportunities and challenges for traditional media.
 
Over the past six months, FT Strategies and WAN-IFRA, supported by the Google News Initiative, have conducted in-depth research and interviews with News Creators to better understand their operations, financial sustainability and ability to deliver reliable, accurate information to audiences.
 
This research is grounded in real-world experience and draws on insights from interviews with more than 15 creators and 25 Advisory Board Members across platforms such as YouTube, TikTok, Substack and others.
 
This webinar covers:
 
  • News Creator Learnings – we highlight the opportunities and challenges News Creators encounter (such as lack of formal recognition and navigating ‘objectivity’) and explore opportunities for collaboration between creators and news organisations.
  • News Creator Segmentation – we outline the different categories of News Creators (Investigators, Explainers, Commentators), explained what sets them apart and shared real-life examples you may not have encountered before.
  • Hear directly from a News Creator and our Advisory Board - we were joined by V Spehar – the creator behind Under The Desk News (3.6M+ TikTok followers), Sruthi Gottipati - founder of Spot On and formerly head of Brut in North America and India, and Ben Reininga - VP of Audio and Video at POLITICO and ex-global head of news at Snap.
This session is designed for commercial, editorial and product leaders at news organisations, as well as independent creators covering news, politics, technology or culture. It is also valuable for those in platform, funding or partnership roles seeking to collaborate with credible creators.