Chloe Tsang

At FT Strategies, Chloe works with organisations around the world to grow recurring revenue, strengthen engagement and develop customer-centric digital products. She draws on experience in content and UX design, journey mapping and newsroom workflows to help clients translate complex challenges into clear strategies, intuitive experiences and accessible content. Her consulting work is underpinned by strong qualitative and quantitative research skills, as well as a deep understanding of how news organisations operate.

Before joining FT Strategies, Chloe was a Consultant at Deloitte Digital, where she contributed to large-scale digital transformation programmes for public sector and financial services clients, using insight from user research and data to improve products and services. Earlier in her career, she worked at NBC News as Executive Assistant to the Senior Vice President of Worldwide Newsgathering and later as an Assignment Editor on the national breaking news desk, after starting out as a News Associate. Chloe holds a BA from Yale University and an MSc from the University of Oxford. She is known for her collaborative style, meticulous approach to writing and editing, and her ability to turn complex ideas into clear, engaging narratives.