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Maximise advertising revenue

FT Strategies has launched a suite of digital advertising services aimed at improving operational effectiveness and building long-term, sustainable revenue for media organisations.

These services are specifically designed to help publishers derive greater value from their inventory, data and audience relationships.

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Commercial Growth
AI, Technology & Data
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Article

Artificial Intelligence 101: Core functionalities and foundational use cases for digital publishers

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Article

6 Lessons from introducing self-serve analytics into the Financial Times

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Webinar

Artificial Intelligence in Media and Publishing

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Article

How generative AI is starting to influence your customer's behaviour and expectations

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Article

Demystifying first party data

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Article

The foundations of audience data: 3 practical ways to start using data in your newsroom

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