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Mediacorp: Defining the future of TODAY

FT Strategies helped Mediacorp redefine the digital presence of Singapore's online newspaper TODAY to better serve its millennial audience. In response to increased news fatigue and overlapping audiences with Mediacorp’s main news brand, CNA, the engagement focused on determining TODAY’s optimal future.

Over three months, FT Strategies assessed TODAY’s current performance, simulated potential future scenarios, and provided data-backed recommendations that have been successfully adopted.


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